Archive for August 2008
BUSINESS IDEAS & CREATIVITY
Today i was talking to a young internet geek ( he was the manager ) in a cell phone shop about starting a business online , his reaction was ; ” I need an idea ! “
Most people tend to think of this as an unsurmountable barrier to starting .yet in reality it is the least thing to worry about.. for sources of ideas wait a moment……. After teaching creativity for over 30 years i believe that the problem is not ideas .but an idea which the individual feels comfortable with.
Here is the secret of most successful entrepreneurs..they often are not great at thinking up ideas.. but they do have the ability to choose one which fits there strengths ..that is , they know want they can do best,their base skills ..this could be :–organising ability;imaginative;warm personality;techie;writing skills;ability to speak a number of languages ; If you think you have no special skill ( you have but you have not found it yet ! ) there is one thing you can do which every” master “ Has the ability to find just one person who can organise a team of individuals to do what is required and you cannot…more on this in a future blog……..
You may well have been told you can be anything you want ( by well meaning educators or even your parents ) It is not true ! The only certain way to success is to realise your own potential; and thats using your unique you to the utmost.
Now regarding ideas ;” Google ” was not a new idea; but to build a search engine with great capacity and produce results faster then others was an innovation which arrived at the right time …Some ideas are just presented to a different market or are cheaper or better quality .
There are many ideas on TMI which are free to use ..if inhouse , email us and in most cases we will give you permission to adopt the idea ..that is it will be copyright to you , in effect you intellectual property..the more you progress the idea the firmer your claim on the idea.
In practice few are stolen as most entrepreneurs prefer to use their own ideas… related to their skills.
There is one thing which does stand out as a special strength which all the top guru’s seem to have ..tho’ few talk about it ! CREATIVITY..It’s the ability to think up alternatives. This explains way those who are very successful say do what i do ( at a price ) and you to will be successful..may be ; and maybe not!
Their success is often built on joining another .joint ventures…or alliances.. or building highly targeted lists of customers..they instruct you to do this and that but the strategies they use are generally not revealed ..For example ..form an alliance with another successful entrepreneur..thats the thing to do ..but how do you go about it in detail? Obviously it requires finding a good enough reason for the other party to agree .In other words you have to be CREATIVE use your imagination…
From the above you can understand one of the most sort after type of team menber is he or she who is a creative thinker..you may not have that skill so find one who does. The good news is they can often be found in the “drop out of college type” Or found in the last place a techie inclined entrepreneur would look; at your local art college !
Let us know if you would like more information on team selection ( ours should be complete for launch by October ) They will be writing up the free eco enterprise education program…be patient..
Do tell us about your startup ..failures and successes….
take care humbird